SHE36
cycling team
SHE36 is an established Berlin bicycle culture group for women, femme, lesbians, transgender, and non-binary people, an incredible team and caring group with a racing team and a great community. With playful but edgy designs, SHE36 is meanwhile a worldwide known cycling team, which is self-supporting by its members and continuously empowering other womxn to be brave in a field dominated by men.
| Client: | SHE36 |
| Role: | Concept, Illustration, Product Design |
| Task: | Design a team kit that is bold but feminine/ soft and stands out from the mass of branded cycling kits. |
The girls
all ride
Textile design is a creative form that can be related to art. For many years, the cycling wear market was filled with logo walls on ugly kits as no one seemed to really care; With the rise of cycling as a lifestyle, there have been many changes in cycling wear. Today's cyclists are not just avid riders but also collectors of cycling kits. They want their equipment to reflect this lifestyle while keeping comfort and function.
I believe that cycling is so much more than just a sport. It's an empowering movement for womxn to explore their own strength and independence while building connections with other riders on the road. With this kit, we embrace this never-ending power and celebrate diversity and the beauty of cycling as it is – Pure freedom.
